About Us

CleanFuture conducts fleet operations assessments using a quantitative and qualitative approach to pinpoint opportunities for cutting costs, saving fuel and reducing emissions in refrigerated fleets. CleanFuture makes use of tools such as real-time GPS telematics systems for data acquisition; combined with advanced analytics and business intelligence to deliver predictive Total Cost of Ownership analyses to quantify, measure, and verify savings.

CleanFuture’s Pathway to Savings™ Rewards program has been an added financial opportunity for end-users of electric and other clean fueled vehicles and equipment.


John Thornton

Founder and President

John A. Thornton is president of CleanFuture, a sustainable energy consulting practice assisting companies and industry to become more energy efficient while reducing costs.

While providing energy consultations at food manufacturing plants and cold storage warehouses over the past seven years John recognized ways for businesses to cut costs, save fuel and reduce emissions in refrigerated trailer units. CleanFuture applies an energy management systems approach to treat reefer fuel burn as a controllable cost.

John has over 30 years’ experience in industry. Prior to founding CleanFuture, John was vice president for an electric vehicle technology company. Previously John spent 11 years Hyster-Yale Materials Handling Group, Inc., producer of Hyster® and Yale® lift trucks, where he played key roles in the launch of industrial electric vehicles and related technologies.

John earned a B.S. degree in Business / Operations Management from Oregon State University, and an M.B.A. from Portland State University.

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