Market Opportunity Assessment

    New product/concept assessment

  • Evaluates the feasibility of a new product and/or technology


Product value and positioning studies

  • Assesses the gaps in value between expectations of the customer vs. the product/service delivered


Size/segmentation analysis

  • Qualitatively or quantitatively investigates the size, segmentation and growth potential of a market


Value chain studies

  • Analyzes the role of each channel participant, quantifying the value provided at each level of the chain


New market opportunity evaluations

  • Quantifies the opportunity (size, segments, geographies, barriers, competitors) for new products or markets