Market Opportunity Assessment

    New product/concept assessment

  • Evaluates the feasibility of a new product and/or technology

 

Product value and positioning studies

  • Assesses the gaps in value between expectations of the customer vs. the product/service delivered

 

Size/segmentation analysis

  • Qualitatively or quantitatively investigates the size, segmentation and growth potential of a market

 

Value chain studies

  • Analyzes the role of each channel participant, quantifying the value provided at each level of the chain

 

New market opportunity evaluations

  • Quantifies the opportunity (size, segments, geographies, barriers, competitors) for new products or markets